ABOUT THE SYMPOSIUM
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Limited Seats
Practical
Takeways
Keynotes
Panel Discussions
Breakout Sessions
The Canadian Sales Educators Symposium is a one-of-a-kind experience that brings educators and industry together to exchange ideas on the trends, technology and techniques to enhance sales education.
Our goal is to help post-secondary educators of all experience levels improve their ability to teach sales and deliver strong, relevant, accredited sales curriculum, cultivating a knowledge and respect for the modern craft of professional selling.
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This year's theme is ReINVENT SALES.
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In today’s fast-changing sales environment, it’s crucial that we embrace the idea of reinvention in our approach to sales education. This year’s symposium is a unique opportunity to challenge traditional methods and explore innovative strategies that empower both educators and students.
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Embracing technology is paramount, as is fostering a culture of continuous learning. Flexibility in work arrangements, purpose-driven selling, and ethical practices, creating diverse and inclusive environments, and providing transparent career progression pathways are all part of the journey of nurturing a dynamic and forward-thinking salesforce.
Let’s embark on this journey of reinvention together, updating our approaches to ensure our students have the skills they need to thrive in a dynamic marketplace.
Can we be catalysts for transformation?
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WHY ATTEND?
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Take away
tips, tactics and tools.
Every session has a tangible takeaway for participants. From lesson plans to templates, step-by-step guides to 3rd party tools. You will be able to use what you have learned the next day.
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Network
with your tribe.
Everyone in attendance will be a passionate advocate of the sales profession in industry or academia. All will be keen to share and exchange ideas to help reinvigorate interest and enthusiasm in sales with institutions and students.
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Connect
with potential partners.
Whether you arrive with a plan or a new idea takes seed through your Symposium experience, you will be connected with potential partners and suppliers that can help you bring those ideas to fruition.
CSES’25 SCHEDULE
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Fastenal would like to invite you to an informative session at our Distribution Centre on June 4th, (900 Wabanaki Dr, Kitchener).
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You will be able to meet our Operations Manager and Operations Assistant Manager who will answer all your questions regarding our operations and processes while taking you on a tour! During the tour, you will learn more about our vending services and understand our supply chain.
Here are the times for the tours:
1:00pm
1:30pm
2:00pm
2:30pm
If this is something of interest, please let Emma Carrique know what time is best for you by May 15th end of day. ecarriqu@fastenal.com
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DAY ONE | JUNE 4TH | THE UNDERWING
58 Grand Ave S, Cambridge, ON
7:00pm - 9:00pm
Fireside Chat
DAY TWO | JUNE 5TH | MAIN HALL
74 Grand Ave S, Cambridge, ON
8:00am - 8:45am
Registration and Breakfast
9:00am - 9:50am
Opening Keynote
Roger Kirkness, CEO & Founder, Convictional - Reinventing business operations
10:00am - 10:50am
Session #1: Integrating Emotional Intelligence into Sales Education
Margaret Burnes-Strawbridge MBA
Sales & Marketing Professor
Conestoga College
10:50am - 11:10am
COFFEE BREAK
11:10am - 12:00pm
Session #2: Hyperbound Scaling Cold-Call Training Jeremy Legg MBA
Program Coordinator, Business Development & Sales
Conestoga College
12:00pm - 1:00pm
LUNCH
Sponsored by Cengage
1:00pm - 1:50pm
Panel Discussion #1: The Role of Humans in Sales: Navigating the Age of AI
Erik McCluskey, Regional VP Fastenal
Brennan Summers, VP of Corporate Development, Stukent
Matthew Nicolle, CEO The ISP Canada
2:00pm - 2:50pm
Session #3: State of Sales Report
Matthew Nicolle, President & CEO
The Institute of Sales Professionals (The ISP)
2:50pm - 3:10pm
COFFEE BREAK
Sponsored by McGraw Hill
3:10pm - 4:00pm
Session #4: Stukent Sales Hackathon
Hands-on activity that you can use in your classroom
Brennan Summers, Stukent and Patrick Charlton, Algonquin College
4:00pm - 4:50pm
Session #5: Expanding the Reach: Strategies for Growing Your Sales Program
Lenita Davis Ph.D
Director of the Center for Sales and Sales Management
at the University of Wisconsin–Eau Claire (UWEC)
5:00pm - 7:30pm
COCKTAIL PARTY
The Tap Room @ Tapestry Hall
Sponsored by Fastenal Canada
DAY THREE | JUNE 6TH | MAIN HALL
74 Grand Ave S, Cambridge, ON
8:00am - 8:45am
Continental Breakfast
9:00am - 9:50am
Panel Discussion #2: Accredited vs. Alternative Sales Training Programs:
Navigating the Path to Professional Success
10:00am - 10:50am
Session #6: Professional Selling: A Calling of High Order
Willis Turner, President & CEO
Sales & Marketing Executives International Inc. (SMEI)
10:50am - 11:10am
COFFEE BREAK
11:10am - 12:00pm
Closing Conversation With
Karen Peesker
Professor and Founding Director of the Ted Rogers Sales Leadership Program at TMU
12:00pm
Closing Remarks and Lunch Before You Go
EVENT VENUE
TAPESTRY HALL
74 Grand Ave, Cambridge, ON
LOCATION DETAILS 2025
Wednesday, June 4th
Fireside Chat
The Underwing
58 Grand Ave. S.
Cambridge, Ontario
N1S 2L8
(Located within The Gaslight District)
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Thursday, June 5th and
Friday, June 6th
Symposium Sessions
TAPESTRY HALL
74 Grand Ave, Cambridge, ON
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2025 SYMPOSIUM PARTNERS
GOLD PARTNERS
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SILVER PARTNERS
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BRONZE PARTNER
IN-KIND PARTNER
PRESENTED BY
SCHOOLS THAT SUPPORT CSES
QUESTIONS?
Contact the Symposium Co-directors
Rose Mastnak
Conestoga College
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Patrick Charlton
Algonquin College School of Business
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