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PANEL DISCUSSIONS

MINIMALIST STYLE - TOP 5 SALES CHALLENGES IN 2024

INDUSTRY PANEL DISCUSSION ON JUNE 6TH @ 1:00PM

2024 is going to be a year of sweeping changes – you either swim or sink. You need to focus on what matters.

 

Businesses spanning all industries are bracing for a seismic shift, poised to navigate a future that's as thrilling as it is confounding. On one hand, the bold emergence of AI and automation in 2023 demands that sales teams adapt rapidly if they aspire to meet and exceed their quotas. Yet, at the same time, it's essential not to forsake tried-and-true sales methodologies in the pursuit of technological developments. As is customary with each passing year, teams will also have to grapple with dynamic market shifts and ever-evolving consumer behaviors, both of which require agility and a perpetual commitment to innovation.

 

In a world where the sales arena is in a constant state of flux, staying ahead of the curve is non-negotiable. As we turn our sights to the future, there's no doubt that the 2024 sales landscape will present us with a unique combination of challenges and opportunities.

MODERATOR:  Jeremy Legg, Sales Professor and Coordinator of Business Development & Sales Post Grad, Conestoga College

PANELISTS

  • Erik McCluskey, Regional Vice President, Fastenal

  • Tamey McIntosh, COO at BrAIyt.ai

  • MIke Badour, General Manager, ERP Project - CRM Delivery, Canada Post

  • Nancy Tudorache, Executive Director - Canadian Professional Sales Association

MEET THE PANEL

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Erik McCluskey

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Regional Vice President, Fastenal

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Tamey McIntosh

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Mike Badour

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General Manager

ERP Project & CRM Delivery

Canada Post

COO, BrAIyt.ai

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Nancy Tudorache

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Executive Director

Canadian Professional Sales Association

MAXIMALIST STYLE - DESIGNING INNOVATIVE SALES CURRICULUM

EXPERT PANEL DISCUSSION ON JUNE 7TH @ 9:00AM

Educators can enhance sales curriculum by encouraging divergent thinking and exploring innovative approaches to sales education. One avenue is to introduce interdisciplinary perspectives, such as integrating psychology or sociology theories to deepen students' understanding of consumer behavior and decision-making processes. Another innovative idea is to incorporate experiential learning opportunities, such as organizing field trips to observe sales strategies in action or facilitating student-led projects where they develop and execute their own sales campaigns. Additionally, leveraging emerging trends like influencer marketing, experiential retail, or sustainability-driven sales practices can spark creativity and inspire students to think outside the box. By fostering a culture of exploration and experimentation, professors can empower students to embrace new ideas and adapt to the evolving landscape of sales.

MODERATOR:  Rose Mastnak, Director and Founder of the Conestoga Entrepreneurship Collective, Founder of the Sales Lab and the Canadian Sales Educators Symposium

PANELISTS

  • Jeremy Legg, Sales Professor and Coordinator of Business Development & Sales Post Grad, Conestoga College

  • Ryan McCartney, Head of Strategic PartnershipsUvaro

  • Levi Gruwell, VP of Sales at Stukent

MEET THE PANEL

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Jeremy Legg

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Sales Professor and Coordinator of BDS Post Grad, Conestoga College

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Ryan McCartney

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Head of Strategic Partnerships

Uvaro

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VP of Sales at Stukent

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