


ABOUT THE SYMPOSIUM
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Limited Seats
Practical
Takeways
Keynotes
Panel Discussions
Breakout Sessions
The Canadian Sales Educators Symposium is a one-of-a-kind experience that brings educators and industry together to exchange ideas on the trends, technology and techniques to enhance sales education.
Our goal is to help post-secondary educators of all experience levels improve their ability to teach sales and deliver strong, relevant, accredited sales curriculum, cultivating a knowledge and respect for the modern craft of professional selling.
This year's theme is SALES REDESIGN.
To effectively entice and engage the younger generation, a fundamental redesign of the sales profession may be required in order to align it with the evolving landscape of work. Embracing technology is paramount, as is fostering a culture of continuous learning. Flexibility in work arrangements, purpose-driven selling and ethical practices, creating diverse and inclusive environments and providing transparent career progression pathways are all part of the journey in nurturing a dynamic and forward-thinking salesforce.
Do we need a new coat of paint?
WHY ATTEND?

Take away
tips, tactics and tools.
Every session has a tangible takeaway for participants. From lesson plans to templates, step-by-step guides to 3rd party tools. You will be able to use what you have learned the next day.

Network
with your tribe.
Everyone in attendance will be a passionate advocate of the sales profession in industry or academia. All will be keen to share and exchange ideas to help reinvigorate interest and enthusiasm in sales with institutions and students.

Connect
with potential partners.
Whether you arrive with a plan or a new idea takes seed through your Symposium experience, you will be connected with potential partners and suppliers that can help you bring those ideas to fruition.



SCHOOLS THAT ATTENDED IN 2023








2023 SCHEDULE
Day One | June 7th | Delta Hotel
Optional Pre-Symposium Activity: Tour of Fastenal Distribution Centre
Tours begin every half hour between 1:00pm and 3:00pm
Contact Emma Carrique to secure a spot by June 2nd
5:00pm - 7:00pm Registration @ Delta Hotel
7:00pm - 8:00pm Fireside Chat @ PROOF Restaurant at the Delta Hotel, Waterloo
Day Two | June 8th | Communitech
8:00am - 9:00am Registration and Continental Breakfast
9:00am - 9:50am. Opening Keynote: Chris Albinson | Selling a Vision: Building Big in Canada
10:00am - 10:50am. Session #1: Selling Yourself | Michael Downing, Author, Artist and Lead Coach, Conestoga Sales Lab and Shahi Teruko, Singer, Songwriter and Lead Singer of The Soul Motivators
10:50am - 11:10am. Coffee Break
11:10am - 12:00pm. Session #2: LinkedIn to Win! | Rick Lambert, SMARKETING GUY - Keynote Speaker I B2B Sales Coach I Digital Marketing Strategist I Podcast Host I CEO
12:00pm - 1:00pm. LUNCH
1:00pm - 1:50pm. Panel Discussion #1
Mixtape Side One: Don't Stop Believin' in Sales Skills
2:00pm - 2:50pm. Session #3: Bringing Hands-on CRM into Sales Class | Drew Simons, Marketing Professor, Seneca College and Principal Advisor, SICON CRM Inc.
2:50pm - 3:10pm. Coffee Break
3:10pm - 4:00pm. Session #4: Teaching Sales Management in Canada | David Moulton, Instructor, Sales & Marketing, Douglas College
4:00pm - 4:50pm. Session #5: Soft Skill Development Using Simulation | Imran Mouna, Co-founder, InStage and Patrick Charlton, Sales & Marketing Professor, Algonquin School of Business and Hospitality
5:30pm - 7:30pm. COCKTAIL PARTY @AbeErb at The Tannery sponsored by Fastenal
Day Three | June 9th | Communitech
8:00am - 9:00am Continental Breakfast
9:00am - 9:50am. Panel Discussion #2
Mixtape Side Two: Everybody Wants to Rule the World in the State of Sales 2023
10:00am - 10:50am. Session #6: Elevate Your Game: Student Engagement, Accountability and Artificial Intelligence | James Voulakos, Professor of Marketing, George Brown College
10:50am - 11:10am. Coffee Break
11:10am - 12:00pm. Closing Keynote: John P. Davis | How to Get a Sales Job
12:00pm - 1:00pm. Closing Remarks and SNACKS TO GO provided

KEYNOTES
TO BE ANNOUNCED

CO-HOSTED BY



EVENT VENUE
Algonquin College
Building C - Nawapon Room
LOCATION DETAILS 2024
Wednesday, June 5th
Fireside Chat - The Sandman Hotel
Thursday, June 6th
Symposium - Algonquin College Building C - Nawapon Room
Friday, June 7th
Symposium - Algonquin College
Building C - Nawapon Room
2023 SYMPOSIUM PARTNERS



WANT TO FIND OUT MORE?
Contact the Symposium Co-directors
Rose Mastnak
Conestoga College
Patrick Charlton
Algonquin College School of Business